Prediction of Digital Marketing Trends
Marketing trends every year tend to change and experience new cultures. There are many factors that make it happen, starting from technological advances, the entry of new cultures, competition between brands to the changing culture of the consumer itself. But, however, changes in the business world have become commonplace dynamics that cannot be avoided. Included in the digital marketing trend that almost in a decade has been increasingly massive and growing. And in order not to be left behind, we should have followed the development for the sake of development from year to year. Customers can always determine the direction and movement of digital marketing. For this reason, in 2019 it will be a moment where a brand’s marketing activities can integrate with customer habits. Because there will be many industries that face big competition to be more attractive to the customers. Especially in terms of marketing. For information, at this time there is only a powerful digital marketing technique to be able to touch customers such as short, unique and interesting content, more personal, especially content in the form of infographic and Sydney Live Streaming videos that are more in demand.
Requests for video ads themselves grow big. Almost every company even uses it now. Of course in 2018 video content will be very useful for a brand that wants to market its products. And certainly must be in accordance with what is liked by the customers. Seeing the growing number of content marketing media available today, it is certain to choose the content marketing channel in the next year to be an important thing that must be considered. Both B2B and B2C business models. The selection of interrelated marketing channels between the frequency of publications and the number of incoming customer interactions will become a digital marketing trend in 2019.
Bulk Personalization seems to no longer exist, but mass personalization will still continue to exist. Offering a personalized online experience will be important in 2018. Moreover, there are many consumers who want to avoid the ‘noise’ virtual to buy the desired product. In recent years there have been many brands that have utilized personalization in their digital marketing strategies.